Billion Dollar Sellers

Do this before spending a single dollar on inventory or ads

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Date: Thursday, October 16th, 2025

Summary: Kevin King explores how AI can simulate customer behavior for product testing, discusses the Walmart-OpenAI partnership's impact on e-commerce, and provides Part 2 of optimizing for Amazon's Rufus AI assistant.

Key Points Discussed:

  • How AI Large Language Models can predict customer behavior with 90% accuracy
  • Using AI to test products, pricing, and demographics before spending on inventory
  • Walmart and OpenAI partnership creating new shopping channels outside traditional marketplaces
  • Social media purchase likelihood by price point
  • Optimizing product listings for Amazon's Rufus AI (Part 2)
  • Mapping product missions and creating contextual listings
  • Building external authority for better Rufus recommendations

    • Links Mentioned:

    • Watch the 6R Revolution Replay Now
    • Listen to podcast version of this newsletter
    • Groundbreaking research on AI as synthetic consumers
    • Andrew Bell's deep dive on Rufus
    • Read part one first (Monday's newsletter)

      • Hot Picks:

      • Amazon's latest actions against fake review brokers
      • Why Walmart and Target love ChatGPT but Amazon doesn't

        • Stump Bezos Answer: Amazon expects to make $700 million PROFIT from Rufus in 2025

        Parting Shot: "The customer is not a moron. She is your wife." — David Ogilvy

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        Billion Dollar SellersBy Kevin King