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In this episode of subscription web design, Steve addresses a question from a listener in Spain who struggles with clients preferring to pay upfront for web design rather than adopting a subscription model. He discusses the perceived logic behind clients' preference for one-time payments, suggesting that it is more emotional than logical. The episode covers the benefits of a subscription model, including consistent updates and a managed website approach, and argues that websites should be viewed as evolving sales tools rather than static online brochures. Steve also advises on redefining websites and challenging both the listener's and clients' assumptions about web design services. Additionally, the concept of adopting an experimental mindset in business practices is introduced, encouraging openness to trying new approaches.

00:00 Introduction to Subscription Web Design Challenges
01:22 Listener Question: Overcoming Subscription Resistance
04:48 Redefining the Website: From Brochure to Sales Tool
09:25 The Managed Website Advantage
12:13 Challenging Assumptions and the Power of Collaboration
13:51 Embracing an Experimental Mindset
14:59 Final Thoughts and Flexibility in Business