In this episode of the Fit CEO Podcast, I wanted to share my tactical advice for improving sales skills and becoming a better leader. I go over the importance of understanding the "why of the why" in sales calls, and going beyond surface-level reasons to uncover the deep intrinsic motivations of potential clients. Inside, you'll also find strategies for using the "why of the why" in objection handling, helping clients overcome their fears and commit to making positive changes. By mastering these techniques, online fitness coaches can increase their closing rates and have a greater impact on others. __________

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__________ (01:02) Sales as an extension of coaching process. (03:22) Introduction to the concept of "why of the why". (04:36) Importance of finding the deeper motivation. (06:21) Techniques for uncovering the "why of the why". (07:55) Tying down the urgency. (09:18) Majority of leads need additional coaching and face objections. (11:15) Rule #1: Always agree with the objection. (12:15) Route #1: Get them to restate their emotional why. (13:51) Route #2: Paint the positive vision of making the change. (14:49) Ask if they are willing to settle for anything less than the positive vision. (16:57) Use the same approach for other objections. (17:31) Involve the spouse if necessary. (18:21) Closing remarks and importance of improving sales skills. __________