This may sound “fluffy” or too emotive for a business podcast, however how you communicate with people can really make a difference for your business. For many types of businesses, there is a lot of competition and other people offering the same services; so what makes YOU different? It's how YOU interact with people! You are the face of your brand, so your communication with customers is a direct reflection of your brand. Doing this ONE thing in your communication can catapult your business and keep your customers coming back for more!