Tom Walker continues his discussion of independent business owners - a group he call "the Bills" after his older brother, a fiercely independent and highly competent person who built a foundry in the unlikeliest of times. In this edition, we talk about the nuances of pricing, whether in terms of buying or selling. Pricing is critical, complicated, and confounds simple cost plus profit analysis. It is more than what Tom calls "math and reality". Part one of two (or more).