Disrupting Recruitment

Do we need Marketing Operations in Recruitment?

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In this week's episode of Disrupting Recruitment, Brad and Matt Lauer discuss Marketing Operations and how it can play a huge role in optimizing your recruitment process, along with using Marketing Automation to increase recruiter productivity.


We discuss:


  • What is Marketing Operations, and how does it apply to recruitment
  • The role of Marketing Automation in recruitment
  • How Marketing Automation can help you shortlist much faster
  • Scoring Candidates
  • Building Campaigns
  • Identifying the Candidate Journey
  • Converting Candidates


    • We talk about all the above points and how they can be used to make your recruitment team run like a well oiled machine.

    ...more
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    Disrupting RecruitmentBy Bradley DiPaolo