This week we disagree with Seth Godin about consumers wanting consistency over authenticity and Aleesha wants to know how we can get involved in CX trend, voice strategy. Our brand feature this week in audio streaming giant Spotify.

Links:

- https://www.marketingthatmatters.com.au

- https://www.marketingovercoffee.com/2020/11/06/seth-godin-on-the-practice/

- https://www.frontify.com/en/blog/the-age-of-authenticity-why-brands-need-to-get-real/

- https://www.marketingmag.com.au/hubs-c/opinion-the-cx-trends-set-to-take-hold-of-2021/

- https://awario.com/blog/spotify-the-masters-of-marketing-campaigns/

- https://mobilemarketingmagazine.com/spotify-2020-wrapped-advertisers

- https://heycontrolfreak.com.au/