Marketing That Matters

This month on the podcast Jade talks about the lucrative customer segment that you may be failing to target. Aleesha looks at a major marketing event and the term 'purpose washing'. We then dive into our vulnerable question for the podcast; advice we would give our younger self. 

Links:

https://www.cmo.com.au/article/691133/brands-ignoring-lucrative-customer-segment-failing-older-people/

https://adage.com/article/special-report-ana-annual-meeting/2021-ana-masters-marketing-trends/2371806?adobe_mc=MCMID%3D33614230946380163510617897231045129809%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1634026459&CSAuthResp=1%3A%3A5421612%3A0%3A24%3Asuccess%3A205B9D198D3429BE7949CD22ED39606D

In this month's podcast J&A talk about the rise of streaming services and everything marketers need to know about streaming TV vs linear TV. Aleesha also reflects on a famous Superbowl ad from 2019 with purpose at it's core. We also get vulnerable with you and talk about what we strongly dislike.

Links:

https://www.voxer.com/

https://trello.com/

https://adage.com/article/marketing-news-strategy/streaming-wars-everything-marketers-should-know/2362826

https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html

https://www.youtube.com/watch?v=kW46iX_2tFo

https://youtu.be/2UqNw1mvTXc

On this week's episode J&A chat about the hidden bias in all of us and even our marketing campaigns. We also question is being too productive is an issue - do you write things on your list when you've done them just to cross them off? You can find out in this episode. Aleesha and Jade tell us the one quality they would change about themselves.

Links:

https://www.mamamia.com.au/bridie-jabour-trivial-grievances/

https://www.triplepundit.com/story/2018/how-pg-prioritizes-diversity-inclusion-and-gender-equality-create-global-impact/55431

https://youtu.be/Y20otHyFVys

https://www.youtube.com/watch?v=bxZBtWGYV1c

https://www.thelookinglass.com/fearless-episodes/105-the-vulnerable-leader-marc-pritchard

On this weeks episode we talk about the recent Qantas ad and the emotion it brought up for everybody. Aleesha breaks down the new trend where big brands are using mass marketing, and we question if it's the right strategy. We introduce a new segment where we get a little vulnerable and talk about the scariest things we've ever done.

Links:

https://www.theguardian.com/business/2021/aug/23/qantas-ad-promoting-vaccines-brings-stranded-and-separated-australians-to-tears

https://www.marketingweek.com/mark-ritson-boots-brand-refresh-targeting-mass-marketing/

This week on the podcast, Jade gets mad about the brands making sustainability goals that they can't meet and Aleesha talks about how she has a digital leash to work and the business. Our brand feature this week is good-different brand, Aldi.

Links:

- https://adage.com/article/cmo-strategy/why-more-brands-are-making-environmentalism-central-marketing/2327601

- https://www.abc.net.au/news/2021-04-06/right-to-disconnect-gives-workers-their-lives-back/100040424

- https://www.supermarketnews.com/sustainability/aldi-adopts-new-sustainability-charter

- https://www.youtube.com/watch?v=pbFjHR075C4

Welcome back to the podcast for Season 2! In this week's ep, we chat about how influencers are a key tool to get the public on board with vaccinations. Aleesha tells us about her new mentor, Whitney Wolfe Herd from Bumble. Our brand feature this week is Dove, and how we love what this brand stands for.

PLEASE NOTE: This discussion is not about whether or not people should be getting a COVID vaccination. Please consult your medical practitioner for this advice.

Links:

- https://www.theatlantic.com/technology/archive/2021/02/vaccine-influencers-covid-anti-vax-instagram/618052/

- https://www.politico.com/news/2021/01/30/vaccine-rollout-influencers-463917

- https://hbswk.hbs.edu/item/how-influencers-celebrities-and-fomo-can-win-over-vaccine-skeptics

- https://adage.com/article/twitter/how-brands-can-play-role-todays-covid-19-vaccine-conversation/2341271

- https://www.vogue.co.uk/arts-and-lifestyle/article/who-is-whitney-wolfe-herd

- https://www.dove.com/au/stories/about-dove/introducing-the-no-digital-distortion-mark---dove.html

- https://www.thinkwithgoogle.com/marketing-strategies/video/dove-real-beauty-sketches/

- https://www.youtube.com/watch?v=litXW91UauE

This week we chat about Nerf have advertised for a Chief TikTok Officer and Aleesha wants in! Jade chats about Nike's new ad for their maternity line, Nike M. Our brand feature this week is Aussie women's duo and podcast hosts of hit show, Shameless.

Links:

- https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/agencies/with-a-stunning-new-ad-nike-and-wiedenkennedy-salute-moms-as-the-toughest-athletes/amp/

- https://www.insider.com/allyson-felix-nike-maternity-ad-brilliant-but-hard-to-watch-2021-3

- https://adage.com/article/digital/nerf-seeking-chief-tiktok-officer-latest-marketer-add-gimmick-title/2324566

- https://businesschicks.com/shameless-podcast/

- https://www.pedestrian.tv/podcast/shameless-podcast-most-popular/

This week we chat about how brands like Dettol have created some amazing brand partnerships amidst a pandemic. We also dive into how brand's can create value and discuss the most valuable brands in the US. Our brand feature this week is underwear brand Tradie.

Links: 

- https://www.cmo.com.au/article/686633/how-dettol-finding-purpose-new-consumer-footing-through-partnerships/?utm_campaign=digest-2021-03-04&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9

- https://andjelicaaa.substack.com/p/how-brands-create-value?token=eyJ1c2VyX2lkIjoxNzMxMjg0OCwicG9zdF9pZCI6MzIyMDA1NTEsIl8iOiJObllYQSIsImlhdCI6MTYxNTI0NDQzNSwiZXhwIjoxNjE1MjQ4MDM1LCJpc3MiOiJwdWItMTg4MzEiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.EU5fS8ukOIrCf1lQuwuwcdqHgZQS4ibANsKxb_LUMQY

- 

- https://smallbusinessbigmarketing.com/how-to-make-your-brand-a-household-name/

This week on the podcast we chat about hustle culture and question if we're also to blame for glamourising 'being busy'? Aleesha talks about the new code of conduct for influencers and how this affects the brands that work with them. Our brand feature this week is Uber.

Links:

- https://www.mamamia.com.au/hustle-culture-opinion/

- https://www.marketingmag.com.au/hubs-c/opinion-unlocking-the-power-of-influencer-marketing/

- https://www.annexcloud.com/blog/ubers-marketing-strategy-in-7-steps/

- https://www.uber.com/en-AU/newsroom/mptp/

This week on the podcast we discuss women falling for the 'wellness industry' and ask if we're to blame as marketers? Aleesha schools Jade on teen TikTok influencer Charli and Dixie D'Amelio and we chat about how brands can use influencers to maximise their reach. Our brand feature this week is Canva.

Links:

- https://www.nytimes.com/2019/06/08/opinion/sunday/women-dieting-wellness.html

- https://www.tubefilter.com/2021/02/17/charli-damelio-tiktok-dunkin-donuts-second-signature-drink/

- https://podcasts.apple.com/au/podcast/views-with-david-dobrik-jason-nash/id1236778275?i=1000510548709

- https://www.cnbc.com/2020/01/09/canva-how-melanie-perkins-built-a-3point2-billion-dollar-design-start-up.html

- https://www.growthmanifesto.com/canva-growth-study

- https://www.canva.com/newsroom/news/women-in-tech/