Marketing That Matters

Marketing That Matters

By J&A MediaBusinessEntrepreneurshipMarketing
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Marketing That Matters episodes

  • Where'd all the women go?

    This week we chat about the cynical side of brand purpose, women in advertising and where they go after kids, plus our fave shortcuts in the new iOS. Our brand feature this week is Jaggad Athletic.

    What's got our attention

    Jay Shetty's podcast interview with Gary Vee: https://jayshetty.me/podcast/gary-vee/  

    Article in Ad Age - Where do the ladies go? https://adage.com/article/agency-news/where-do-ladies-go-uncomfortable-conversations/2285036 

    Tips & Tricks

    iOS Back Tap https://www.theverge.com/2020/6/23/21300157/ios-14-hidden-feature-back-tap-accessibility-custom-commands 

    16 min

About Marketing That Matters

From the publisher's feed

Casual conversations for purpose-driven women. It's easy for people to market a product but to sell it - it needs a why. In the age of content marketing, you can’t just show products and expect to be remembered, to be followed or to build your community. You need to show your why - your purpose behind your product. We explore finding the fine line for marketing, in not giving it all away, but still being relatable. Each week we’ll talk about what's grabbed our attention, productivity hacks making our life easier, and chat about a purpose-led brand.