This week Jade gives us some tips when choosing to partner with an influencer and Aleesha's worried we're losing our social skills and emotional intelligence from using Zoom too much. We chat about fashion label Camilla and Marc and how they got every second person wearing their $100 shirts.

Links:

- https://www.marketingthatmatters.com.au 

- https://www.marketingmag.com.au/hubs-c/why-the-loss-of-core-interpersonal-skills-could-hamper-marketers-of-the-future/

- https://www.popsugar.com.au/fashion/photo-gallery/44835184/embed/44835185/POPSUGAR-Australia-year-marks-15-years-Camilla-Marc

- https://insideretail.com.au/news/camilla-marc-unveils-digital-smart-store-202004

- https://podcast.app/

In out first episode for 2021 we talk about the top 7 digital skills you need this year, how Samsung got Ryan Reynolds in their ad and a platform you might not have thought to advertise on. Our brand feature this week is S'well.

Links: -

https://www.marketingthatmatters.com.au 

- https://podcasts.apple.com/au/podcast/the-garyvee-audio-experience/id928159684?

- https://www.adma.com.au/resources/top-7-digital-skills-for-marketers-in-2021?utm_source=Acoustic&utm_medium=email&utm_campaign=2020_Monthly_November%20(1)%20remainder&utm_content=&spMailingID=32760070&spUserID=MzYzMjY3NzcyMzgxS0&spJobID=1823478736&spReportId=MTgyMzQ3ODczNgS2i=1000499905835

In this week's episode we wonder if Netflix will have ads soon, chat about the under-used PR tactics and love on the brand who has made buying toilet paper 'cool'.

Links:

- https://www.marketingthatmatters.com.au 

- https://www.gorilla360.com.au/blog/netflix-content-marketing-changed-tv-advertising

- http://www.adnews.com.au/news/who-gives-a-crap-s-simon-griffiths-on-surviving-toilet-paper-panic-buying-and-building-a-purpose-led-brand

- https://www.marketingmag.com.au/hubs-c/opinion-6-tips-for-marketers-to-understand-the-best-pr-tactic-to-use-for-your-story-idea/

This week we talk about how people think they're 'embracing digital' with a social media post or two, how Etsy's Christmas ads are making us cry and we recommend a partnership for Inner Health and a local Perth influencer. Aleesha explains us the best way to harvest testimonials for your business and Jade tells us the one person you should listen to for marketing feedback.

Links:

- https://www.marketingmag.com.au/hubs-c/opinion-shifting-your-marketing-approach-and-embracing-digital/

- https://adage.com/creativity/work/etsys-new-ads-will-have-you-crying-over-your-handmade-holiday-presents/2290866

- https://www.instagram.com/health_with_bec

- https://www.google.com/forms/about/

In this weeks' episode we're talking about how to get podcast advertising right, what the heck a 'strategy' really should be, and Jade tells us why she wears glasses when her eyesight is fine.

Links:

J&A Strategic Marketing: https://www.marketingthatmatters.com.au 

This week we talk about reality show SAS Australia and how this affects your personal brand, plus why we're interested in Matthew Mcconaughey turning down $14 million. Jade gushes about her fave app and Aleesha gives us a great copywriting recommendation.

Links:

J&A Strategic Marketing: https://www.marketingthatmatters.com.au 

This week we chat about when creativity in advertising is effective, how brands will struggle to find the right tone this Christmas and why we feel Cadbury should be spreading more joy and bring back the Gorilla ad from 2008. Jade talks about her fave feature in Canva Pro and Aleesha tells us to keep promoting #1.

What's got our attention

Agencies struggle to find the right tone this Christmas

Tips & Tricks

J&A Strategic Marketing: https://www.marketingthatmatters.com.au 

This week we chat about why social media should be called topical media, if brands should involve themselves in activism, and similar phone hacks so you don't get RSI. Our brand feature this week is Coles.

What's got our attention

Productivity Tips

Coles Brand Feature

This week we chat about The Home Edit making us feel good and bad at the same time, celebrities using their fame for purpose and why Aleesha needs to change up her smoothie game. Our brand feature this week is Keep it Cleaner, founded by influencers Steph Claire Smith and Laura Henshaw.

What's got our attention

The Home Edit

Steph Pase https://www.instagram.com/justanothermummyblog 

Jay Shetty interview with Kristen Bell

Productivity Hacks

Kelly Leveque

This week we chat about comedians being vulnerable, why we have a love-hate relationship with new Netflix show Emily in Paris and iPhone hacks to save time and sleep. We discuss Go-To Skincare, an Aussie skincare brand founded by Zoe Foster-Blake.

What's got our attention

The Imerfects interview with Ryan Shelton

Emily in Paris