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Marketing That Matters
Marketing That Matters episodes
- The $100 shirt everyone's wearing
This week Jade gives us some tips when choosing to partner with an influencer and Aleesha's worried we're losing our social skills and emotional intelligence from using Zoom too much. We chat about fashion label Camilla and Marc and how they got every second person wearing their $100 shirts.
Links:
- https://www.marketingthatmatters.com.au
- https://www.marketingmag.com.au/hubs-c/why-the-loss-of-core-interpersonal-skills-could-hamper-marketers-of-the-future/
- https://www.popsugar.com.au/fashion/photo-gallery/44835184/embed/44835185/POPSUGAR-Australia-year-marks-15-years-Camilla-Marc
- https://insideretail.com.au/news/camilla-marc-unveils-digital-smart-store-202004
- https://podcast.app/
26 min - 7 digital skills you need in 2021
In out first episode for 2021 we talk about the top 7 digital skills you need this year, how Samsung got Ryan Reynolds in their ad and a platform you might not have thought to advertise on. Our brand feature this week is S'well.
Links: -
https://www.marketingthatmatters.com.au
- https://podcasts.apple.com/au/podcast/the-garyvee-audio-experience/id928159684?
- https://www.adma.com.au/resources/top-7-digital-skills-for-marketers-in-2021?utm_source=Acoustic&utm_medium=email&utm_campaign=2020_Monthly_November%20(1)%20remainder&utm_content=&spMailingID=32760070&spUserID=MzYzMjY3NzcyMzgxS0&spJobID=1823478736&spReportId=MTgyMzQ3ODczNgS2i=1000499905835
27 min - Will Netflix have ads?
In this week's episode we wonder if Netflix will have ads soon, chat about the under-used PR tactics and love on the brand who has made buying toilet paper 'cool'.
Links:
- https://www.marketingthatmatters.com.au
- https://www.gorilla360.com.au/blog/netflix-content-marketing-changed-tv-advertising
- http://www.adnews.com.au/news/who-gives-a-crap-s-simon-griffiths-on-surviving-toilet-paper-panic-buying-and-building-a-purpose-led-brand
- https://www.marketingmag.com.au/hubs-c/opinion-6-tips-for-marketers-to-understand-the-best-pr-tactic-to-use-for-your-story-idea/
21 min - Are you really embracing digital?
This week we talk about how people think they're 'embracing digital' with a social media post or two, how Etsy's Christmas ads are making us cry and we recommend a partnership for Inner Health and a local Perth influencer. Aleesha explains us the best way to harvest testimonials for your business and Jade tells us the one person you should listen to for marketing feedback.
Links:
- https://www.marketingmag.com.au/hubs-c/opinion-shifting-your-marketing-approach-and-embracing-digital/
- https://adage.com/creativity/work/etsys-new-ads-will-have-you-crying-over-your-handmade-holiday-presents/2290866
- https://www.instagram.com/health_with_bec
- https://www.google.com/forms/about/
21 min - Get podcast advertising right.
In this weeks' episode we're talking about how to get podcast advertising right, what the heck a 'strategy' really should be, and Jade tells us why she wears glasses when her eyesight is fine.
Links:
- https://www.adnews.com.au/opinion/new-to-podcast-advertising-five-things-you-should-know- https://robcampbell-wordpress-com.cdn.ampproject.org/c/s/robcampbell.wordpress.com/2020/10/16/lets-have-another-bonfire/amp/ https://campaignbrief.com/r-ga-emea-head-of-strategy-rob-campbell-joins-colenso-bbdo-as-chief-strategy-officer/- https://www.radiotoday.com.au/ad-agencies-embracing-podcasts/- https://www.baxterblue.comJ&A Strategic Marketing: https://www.marketingthatmatters.com.au
20 min - Turning down $14M.
This week we talk about reality show SAS Australia and how this affects your personal brand, plus why we're interested in Matthew Mcconaughey turning down $14 million. Jade gushes about her fave app and Aleesha gives us a great copywriting recommendation.
Links:
- https://clickup.com- https://www.forbes.com/sites/carolinecastrillon/2019/02/12/why-personal-branding-is-more-important-than-ever/#22b0594b2408- https://www.youtube.com/watch?v=YGB2GTJX448- https://www.designcrowd.com/J&A Strategic Marketing: https://www.marketingthatmatters.com.au
22 min - Does creativity make ads more effective?
This week we chat about when creativity in advertising is effective, how brands will struggle to find the right tone this Christmas and why we feel Cadbury should be spreading more joy and bring back the Gorilla ad from 2008. Jade talks about her fave feature in Canva Pro and Aleesha tells us to keep promoting #1.
What's got our attention
A meta-analysis of of when and how advertising creativity workshttps://journals.sagepub.com/doi/full/10.1177/0022242920929288#_i26Agencies struggle to find the right tone this Christmas
https://adage.com/article/creativity-news/uk-agencies-struggle-find-right-tone-christmas/2284606 -Tips & Tricks
https://www.canva.com/canva-proCadbury Brand Featurehttps://www.cadbury.com.au/cocoa-lifeGorilla Adhttps://youtu.be/TnzFRV1LwIoJ&A Strategic Marketing: https://www.marketingthatmatters.com.au
21 min - Social media or topical media?
This week we chat about why social media should be called topical media, if brands should involve themselves in activism, and similar phone hacks so you don't get RSI. Our brand feature this week is Coles.
What's got our attention
- Engagement With Social Media and Social Media Advertising: The differentiating role of platform typehttps://www.tandfonline.com/doi/full/10.1080/00913367.2017.1405754- Interview with Tim Minchinhttps://podcasts.apple.com/au/podcast/wilosophy-with-wil-anderson/id951354264?i=1000477350290 -Productivity Tips
- Jade: https://www.blublox.com/blogs/news/how-to-turn-your-iphone-screen-red- Aleesha: https://www.otter.aiColes Brand Feature
- https://www.goodfood.com.au/eat-out/news/the-double-life-of-curtis-stone-20181018-h16ufl- https://campaignbrief.com/coles-champions-all-australians-in-new-value-the-australian-way-brand-campaign-via-ddb-australia/26 min - Celebrities using fame for good
This week we chat about The Home Edit making us feel good and bad at the same time, celebrities using their fame for purpose and why Aleesha needs to change up her smoothie game. Our brand feature this week is Keep it Cleaner, founded by influencers Steph Claire Smith and Laura Henshaw.
What's got our attention
The Home Edit
https://www.theguardian.com/tv-and-radio/2020/sep/15/get-organized-with-the-home-edit-netflixSteph Pase https://www.instagram.com/justanothermummyblog
Jay Shetty interview with Kristen Bell
https://jayshetty.me/podcast/kristen-bellProductivity Hacks
Kelly Leveque
https://www.instagram.com/bewellbykelly19 min - Do we love or hate Emily in Paris?
This week we chat about comedians being vulnerable, why we have a love-hate relationship with new Netflix show Emily in Paris and iPhone hacks to save time and sleep. We discuss Go-To Skincare, an Aussie skincare brand founded by Zoe Foster-Blake.
What's got our attention
The Imerfects interview with Ryan Shelton
https://podcasts.apple.com/au/podcast/the-imperfects/id1476501557?i=1000460430550 -Emily in Paris
The Atlantichttps://www.theatlantic.com/culture/archive/2020/10/emily-in-paris-darren-star-millennial-fairy-tale/616592/BuzzFeedhttps://www.buzzfeednews.com/article/shannonkeating/emily-in-paris-netflix-is-not-good25 min
About Marketing That Matters
From the publisher's feed
Casual conversations for purpose-driven women. It's easy for people to market a product but to sell it - it needs a why. In the age of content marketing, you can’t just show products and expect to be remembered, to be followed or to build your community. You need to show your why - your purpose behind your product. We explore finding the fine line for marketing, in not giving it all away, but still being relatable. Each week we’ll talk about what's grabbed our attention, productivity hacks making our life easier, and chat about a purpose-led brand.
Jade & Aleesha both have over a decade of experience in advertising and marketing. With careers spanning agency and corporate sides, both have worked with well known national brands plus niche, local brands. Jade & Aleesha have both taught at Edith Cowan University and love imparting their knowledge of marketing with others.
More about J&A Strategic Marketing: https://www.marketingthatmatters.com.au