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Does creativity make ads more effective?
This week we chat about when creativity in advertising is effective, how brands will struggle to find the right tone this Christmas and why we feel Cadbury should be spreading more joy and bring back the Gorilla ad from 2008. Jade talks about her fave feature in Canva Pro and Aleesha tells us to keep promoting #1.
What's got our attention
A meta-analysis of of when and how advertising creativity works
https://journals.sagepub.com/doi/full/10.1177/0022242920929288#_i26
Agencies struggle to find the right tone this Christmas
https://adage.com/article/creativity-news/uk-agencies-struggle-find-right-tone-christmas/2284606 -
Tips & Tricks
https://www.canva.com/canva-pro
Cadbury Brand Feature
https://www.cadbury.com.au/cocoa-life
Gorilla Ad
https://youtu.be/TnzFRV1LwIo
J&A Strategic Marketing: https://www.marketingthatmatters.com.au
View all episodes
By J&A MediaThis week we chat about when creativity in advertising is effective, how brands will struggle to find the right tone this Christmas and why we feel Cadbury should be spreading more joy and bring back the Gorilla ad from 2008. Jade talks about her fave feature in Canva Pro and Aleesha tells us to keep promoting #1.
What's got our attention
A meta-analysis of of when and how advertising creativity works
https://journals.sagepub.com/doi/full/10.1177/0022242920929288#_i26
Agencies struggle to find the right tone this Christmas
https://adage.com/article/creativity-news/uk-agencies-struggle-find-right-tone-christmas/2284606 -
Tips & Tricks
https://www.canva.com/canva-pro
Cadbury Brand Feature
https://www.cadbury.com.au/cocoa-life
Gorilla Ad
https://youtu.be/TnzFRV1LwIo
J&A Strategic Marketing: https://www.marketingthatmatters.com.au