Marketing That Matters

This week we chat about understanding influencer marketing, debate organic and paid social media strategies and chat about leading brand HeadSpace.

Links:

- https://wa.campaignbrief.com/embracing-influence-the-kardashian-effect/

- https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/

- https://www.talkwalker.com/blog/user-generated-content-how-to

- https://medium.com/better-marketing/what-you-can-learn-from-headspaces-winning-marketing-strategy-9ff3a789908f

- https://www.nytimes.com/2021/02/17/magazine/wellness-apps.html

In this episode we chat about what brands and marketers need to know to connect with millennials, why procrastination helps with creativity, and Jade's experience with Aussie brand EcoNaps.

On this episode we chat about how COVID has changed consumer behaviour, and that includes revenge spending. Aleesha discussed Brene Brown's Netflix show, and how her concept of vulnerability is relevant in marketing. Our brand feature this week is Kayla Itsines and her Sweat app.

Links:

- https://www.cmo.com.au/article/685560/ces-4-new-covid-consumer-behaviours-marketers-need-know/?utm_campaign=digest-2021-01-14&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9

- https://www.forbes.com/sites/daniellebrooker/2019/04/29/why-you-need-to-watch-the-new-brene-brown-netflix-special-immediately/?sh=255c5cc43f7d

- https://www.cmo.com.au/article/685555/sweat-embraces-augmented-reality-latest-consumer-engagement-challenge/?utm_campaign=digest-2021-01-14&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9

- https://www.cmo.com.au/article/665589/cmo-interview-what-sweat-chief-brand-marketing-officer-doing-support-fast-growth/

- www.marketingthatmatters.com.au 

This week we talk about stepping down the corporate ladder - is it even a thing? We discuss employee experience and what this means for your brand. The brand feature this week is mexican with a mission, Zambreo.

Links:

- https://www.mamamia.com.au/downshift-career/

- https://www.marketingmag.com.au/news-c/news-employer-brand/

- https://www.news.com.au/finance/business/retail/how-young-rich-lister-sam-prince-built-the-zambrero-fast-food-empire/news-story/67f37140c5d399dfec7acd4501f57d63

This week we uncover what Aussie consumers think of the brands who've succeeded amongst a global pandemic, the unlived lives in all of us and have fun chatting about Bonds Australia.

Links:

- https://www.adnews.com.au/campaigns/bonds-celebrates-pride-with-out-now-campaign#:~:text=The%20campaign%2C%20created%20by%20Leo%20Burnett%2C%20stars%20Australians,common%20fashion%20phrase%20into%20an%20expression%20of%20pride.

- https://www.bandt.com.au/bonds-forced-scrap-christmas-ad-featuring-two-men-kissing-following-homophobic-tirade/

- https://www.ragtrader.com.au/news/bonds-marketing-manager-it-s-important-to-challenge-what-we-see 

- https://www.newyorker.com/magazine/2020/12/21/what-if-you-could-do-it-all-over?utm_source=nl&utm_brand=tny&utm_mailing=TNY_Daily_121620&utm_campaign=aud-dev&utm_medium=email&bxid=5e98d59e7e553f08f32ed26e&cndid=60711680&hasha=9177f14c91184efe06c61bc711344898&hashb=a8a926ec12d7e71da663d80d2c0c0b37ec6b6acd&hashc=e747b79c7c38e36765233db31192e4c931f61e8312151cc0fbb6dbbde3e86ef9&esrc=bounceX&mbid=mbid%3DCRMNYR012019&utm_term=TNY_Daily

- https://www.adnews.com.au/news/perspectives-the-importance-of-knowing-your-brand-s-social-role

In this week's episode we discuss the nice-ities in our emails - is this being courteous or a product of sexism? We chat about flex commerce, and how brands can encourage consumers to flex. Our brand feature is JS Health and the vitamins that are taking over Instagram.

Links:

- https://www.tandfonline.com/doi/abs/10.1080/07491409.2014.911231?scroll=top&needAccess=true&journalCode=uwsc20

- https://andjelicaaa.substack.com/p/the-flex-commerce-era-?utm_campaign=post&utm_medium=email&utm_source=copy

- https://dynamicbusiness.com.au/leadership-2/entrepreneur-profile/jessica-sepel-on-mastering-organic-instagram-growth-for-a-7m-year.html

- https://www.smartcompany.com.au/finance/boost-your-company-valuation-from-thousands-to-millions/

- https://www.dailymail.co.uk/femail/article-3372845/Jessica-Sepel-s-clean-wedding-sees-guests-doing-sunrise-yoga-dine-wholesome-gluten-sugar-free-menu-toast-organic-wine.html 

Aleesha interviews Jade on her career to date. We chat about how Jade started in Financial Planning but ended up in PR, plus her move from an ad agency to marketing work boots.

https://www.marketingthatmatters.com.au

Jade interviews Aleesha on her career to date. We chat about working full-time and being a full-time student, plus Aleesha's move from marketing at a TV station to an ad agency.

https://www.marketingthatmatters.com.au

This week we disagree with Seth Godin about consumers wanting consistency over authenticity and Aleesha wants to know how we can get involved in CX trend, voice strategy. Our brand feature this week in audio streaming giant Spotify.

Links:

- https://www.marketingthatmatters.com.au

- https://www.marketingovercoffee.com/2020/11/06/seth-godin-on-the-practice/

- https://www.frontify.com/en/blog/the-age-of-authenticity-why-brands-need-to-get-real/

- https://www.marketingmag.com.au/hubs-c/opinion-the-cx-trends-set-to-take-hold-of-2021/

- https://awario.com/blog/spotify-the-masters-of-marketing-campaigns/

- https://mobilemarketingmagazine.com/spotify-2020-wrapped-advertisers

- https://heycontrolfreak.com.au/

In this week's episode we wonder where all the famous female partnerships are hiding, the Thank You campaign that's got everyone talking and why Grill'd Burgers risky marketing is paying off.

Links:

- https://www.marketingthatmatters.com.au

- https://she-explores.com/features/the-power-of-female-partnerships/

- https://www.porchlightbooks.com/blog/changethis/2019/why-women-are-especially-well-suited-for-professional-partnerships

- https://www.smartcompany.com.au/coronavirus/thankyou-global-partnership-unilever-pg/

- https://www.marketingmag.com.au/hubs-c/brand-profile-how-grilld-rescued-the-burger-and-how-it-plans-to-avoid-mainstream/

- https://www.sbs.com.au/news/grill-d-settles-dispute-with-paul-hogan

- https://www.amazon.com.au/Discover-Your-Strengths-Marcus-Buckingham/dp/0743518136