In this week's episode we discuss the nice-ities in our emails - is this being courteous or a product of sexism? We chat about flex commerce, and how brands can encourage consumers to flex. Our brand feature is JS Health and the vitamins that are taking over Instagram.

Links:

- https://www.tandfonline.com/doi/abs/10.1080/07491409.2014.911231?scroll=top&needAccess=true&journalCode=uwsc20

- https://andjelicaaa.substack.com/p/the-flex-commerce-era-?utm_campaign=post&utm_medium=email&utm_source=copy

- https://dynamicbusiness.com.au/leadership-2/entrepreneur-profile/jessica-sepel-on-mastering-organic-instagram-growth-for-a-7m-year.html

- https://www.smartcompany.com.au/finance/boost-your-company-valuation-from-thousands-to-millions/

- https://www.dailymail.co.uk/femail/article-3372845/Jessica-Sepel-s-clean-wedding-sees-guests-doing-sunrise-yoga-dine-wholesome-gluten-sugar-free-menu-toast-organic-wine.html