This week we uncover what Aussie consumers think of the brands who've succeeded amongst a global pandemic, the unlived lives in all of us and have fun chatting about Bonds Australia.

Links:

- https://www.adnews.com.au/campaigns/bonds-celebrates-pride-with-out-now-campaign#:~:text=The%20campaign%2C%20created%20by%20Leo%20Burnett%2C%20stars%20Australians,common%20fashion%20phrase%20into%20an%20expression%20of%20pride.

- https://www.bandt.com.au/bonds-forced-scrap-christmas-ad-featuring-two-men-kissing-following-homophobic-tirade/

- https://www.ragtrader.com.au/news/bonds-marketing-manager-it-s-important-to-challenge-what-we-see 

- https://www.newyorker.com/magazine/2020/12/21/what-if-you-could-do-it-all-over?utm_source=nl&utm_brand=tny&utm_mailing=TNY_Daily_121620&utm_campaign=aud-dev&utm_medium=email&bxid=5e98d59e7e553f08f32ed26e&cndid=60711680&hasha=9177f14c91184efe06c61bc711344898&hashb=a8a926ec12d7e71da663d80d2c0c0b37ec6b6acd&hashc=e747b79c7c38e36765233db31192e4c931f61e8312151cc0fbb6dbbde3e86ef9&esrc=bounceX&mbid=mbid%3DCRMNYR012019&utm_term=TNY_Daily

- https://www.adnews.com.au/news/perspectives-the-importance-of-knowing-your-brand-s-social-role