This week we chat about understanding influencer marketing, debate organic and paid social media strategies and chat about leading brand HeadSpace.

Links:

- https://wa.campaignbrief.com/embracing-influence-the-kardashian-effect/

- https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/

- https://www.talkwalker.com/blog/user-generated-content-how-to

- https://medium.com/better-marketing/what-you-can-learn-from-headspaces-winning-marketing-strategy-9ff3a789908f

- https://www.nytimes.com/2021/02/17/magazine/wellness-apps.html