On this episode we chat about how COVID has changed consumer behaviour, and that includes revenge spending. Aleesha discussed Brene Brown's Netflix show, and how her concept of vulnerability is relevant in marketing. Our brand feature this week is Kayla Itsines and her Sweat app.

Links:

- https://www.cmo.com.au/article/685560/ces-4-new-covid-consumer-behaviours-marketers-need-know/?utm_campaign=digest-2021-01-14&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9

- https://www.forbes.com/sites/daniellebrooker/2019/04/29/why-you-need-to-watch-the-new-brene-brown-netflix-special-immediately/?sh=255c5cc43f7d

- https://www.cmo.com.au/article/685555/sweat-embraces-augmented-reality-latest-consumer-engagement-challenge/?utm_campaign=digest-2021-01-14&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9

- https://www.cmo.com.au/article/665589/cmo-interview-what-sweat-chief-brand-marketing-officer-doing-support-fast-growth/

- www.marketingthatmatters.com.au