Marketing That Matters

Social media or topical media?


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This week we chat about why social media should be called topical media, if brands should involve themselves in activism, and similar phone hacks so you don't get RSI. Our brand feature this week is Coles.

What's got our attention

- Engagement With Social Media and Social Media Advertising: The differentiating role of platform type
https://www.tandfonline.com/doi/full/10.1080/00913367.2017.1405754  
- Interview with Tim Minchin
https://podcasts.apple.com/au/podcast/wilosophy-with-wil-anderson/id951354264?i=1000477350290 -

Productivity Tips

- Jade: https://www.blublox.com/blogs/news/how-to-turn-your-iphone-screen-red
- Aleesha: https://www.otter.ai 

Coles Brand Feature

https://www.goodfood.com.au/eat-out/news/the-double-life-of-curtis-stone-20181018-h16ufl
- https://campaignbrief.com/coles-champions-all-australians-in-new-value-the-australian-way-brand-campaign-via-ddb-australia/

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Marketing That MattersBy J&A Media