Do What Works

Recent news about WP Engine being banned by WordPress.org is sending shock waves through the industry. If your site is hosted on WP Engine, this has significant implications for you.

WP Engine hosts 1.5 million WordPress sites and has always been a trusted choice because of easy updates and administration.

Now, WordPress.org’s ban has disabled automatic updates—one of WP Engine’s key features—forcing users to handle updates manually.

If you are using WP Engine for Hosting, here are some things to think about:

Short-Term: 

Updating plugins and themes is still necessary for security. Check in with your development team to help apply fixes and critical updates manually.

Medium-Term: 

It might be a good idea to consider moving hosting platforms, but depending on the size and complexity of your site, this might be an expensive move. Consult with your developer or CMO or CIO to figuoure out the risk/reward for moving hosting platforms.

Long Term

Consider whether sticking with WordPress is right for your business, especially if you are thinking about redesigning or upgrading your Wordpress site. More stable, business-focused platforms like Shopify or HubSpot can significantly reduce the complexity and risk.

What you need to do:

1 - Determine who your Wordpress hosting provider is

2 - If it is WP Engine, talk with your developer and technical team to understand the impact

This situation is rapidly changing. The initial ban happened on Sept 25th.  By Sept 27th, the ban was temporarily lifted…until Oct 1.

Visit DoWhat.Works for more information and great educational content on marketing, sales and how to get better marketing results, faster.

Ai notetakers are everywhere today.  

But there are some substantial data and privacy issues that you should know about.

Join Lily Liu and Jason Makevich to learn about how to protect yourself and your clients.

Visit DoWhat.Works for more information and great educational content on marketing, sales and how to get better marketing results, faster.

Visit DoWhat.Works for more information and great educational content on marketing, sales and how to get better marketing results, faster.

In this episode of “Do What Works,” host Dave explores how marketing can create content that truly supports sales. 

Joined by sales expert Summer, they discuss overcoming common objections from sales teams and the importance of content that educates prospects and demonstrates your company’s value. 

Summer shares practical tips for aligning sales and marketing efforts to boost revenue. They emphasize the need for consistent messaging and a cultural shift driven by top leadership. 

Tune in for actionable insights to enhance your content strategy and foster a stronger relationship between your sales and marketing teams.

Visit DoWhat.Works for more information and great educational content on marketing, sales and how to get better marketing results, faster.

Why should I buy from you?

Answering this question is more than just having a list of features and benefits of your product or service offerings.

It about solving problems and giving your customers the emotional response they crave.

Learn how to fiugure out how to answer this question.

Visit DoWhat.Works for more information and great educational content on marketing, sales and how to get better marketing results, faster.

As a marketing manager you know that you need to upgrade your website.

But are struggling to get the funding and approval.

I'll explain why this is, how to solve this problem and give you a guide to move forward.

Visit DoWhat.Works for more information and great educational content on marketing, sales and how to get better marketing results, faster.

Learn why you are not happy with the content your marketing agency is producing and how to fix it.

Visit DoWhat.Works for more information and great educational content on marketing, sales and how to get better marketing results, faster.

Learn why using generative AI Models like ChatGPT hurts your Unique Selling proposition and Brand.

Visit DoWhat.Works for more information and great educational content on marketing, sales and how to get better marketing results, faster.

In this episode, I am going to talk about why your website is not getting the number of leads you want.

And its not because of UI or DX design.

It all has to do with how we make B2B purchasing decisions.

Visit DoWhat.Works for more information and great educational content on marketing, sales and how to get better marketing results, faster.