In this episode of Ready, Set, Paid Ads, I'm joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories.

We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey with paid advertising, highlighting her initial missteps with boosting posts and the subsequent realisation of the need for a strategic approach to ads.

We explore the advantages of combining organic reach with paid ads and the critical role of human interaction in business growth. Plus, the evolving landscape of social media advertising and the increasing importance of genuine, unpolished content to build trust with audiences.

You can connect with Michelle across Instagram and LinkedIn, by searching Michelle Fraigas.