In this episode of Ready Set Paid Ads, the focus is on how to make paid ads truly pay off.

We discuss the common failures in ad strategies, why merely boosting posts is ineffective, and the importance of a well-thought-out strategy. I double down on why understanding campaign objectives and knowing your business metrics are important and the critical role of creative content, and testing and optimising ads. Practical tools like Meta, Klaviyo, Google Analytics, and ChatGPT are mentioned to enhance ad performance.

It's a must-listen for anyone who uses paid ads as a strategy in their business, but isn't driving the results they expect.

In this episode of Ready Set Paid Ads, discover three effective Google Ads hacks you can implement in just 10 minutes to enhance your ad performance and reduce wasted spend. 

Learn how to utilise the search terms report to exclude irrelevant keywords, understand the importance of match types (exact, phrase, and broad) to tighten your targeting, and optimise your ad copy to improve click-through rates, quality scores, and cost per click. 

The quick fixes discussed will help you make the most out of your ad campaigns by directing more relevant traffic to your site.

In this episode of Ready Set Paid Ads, we delve into Meta's latest update, Andromeda, which promises a revolution in ad targeting and personalisation. 

We explain how Andromeda utilises advanced AI to match the right ads to the right consumers at optimal times, changing the way advertisers need to craft and manage their campaigns. Plus key takeaways to leverage Andromeda’s full potential.  

The episode provides practical advice on adapting to this new system, ensuring your ad strategies are both effective and scalable and what to do right now to start seeing the results

In this episode of Ready Set Paid Ads, Mary-Anne welcomes Kerry Anne Nelson and asks Do You Ads?

The episode highlights the importance of having clear strategies, defined goals, and structuring work processes to achieve higher productivity. Kerry shares insights on the challenges and solutions involved in running paid ads and the impact of human engagement in business operations. The episode also tackles the frustrations with Meta’s ad accounts and how businesses can adapt and leverage tools and human-centric strategies for long-term success. 

Whether you’re looking to streamline operations or navigate the complexities of digital advertising, this episode provides valuable insights and actionable steps.

You can connect with Michelle across Instagram and LinkedIn, by searching Kerry Anne Nelson.

In this episode of Ready Set Paid Ads, the focus is on the $20 ad strategy and how to achieve meaningful results even with a smaller budget. 

We dive into the benefits of a $20 daily budget, and how to leverage it for testing creatives, understanding market responses, and collecting early data before scaling. Practical tips on optimising content, improving landing pages, and enhancing the quality of leads are shared to help listeners achieve better insights and marketing success with a smaller investment.

A must listen to help you maximise ads with even a small budget!

In this episode of Ready, Set, Paid Ads, we break down the process of writing effective ad copy in just 10 minutes, which you'll learn in this 10 Minute Hack.  

I'll take you through a simple and repeatable 4-part formula: Hook, Problem, Offer, and Call to Action (CTA). Discover how to grab attention with a compelling hook, address the customer’s problem, present your offer, and guide them towards action. Plus use tools like ChatGPT to generate even more ad copy variations for testing. 

This episode is packed with practical tips on improving your ad copy efficiently to achieve better results in your ad campaigns.

In this episode of Ready, Set, Paid Ads, we dive into the essentials of warm audience targeting in 2025, focusing on rebooting your retargeting strategies to the results you need. 

The episode discusses four key warm audience segments and explains how to effectively retarget each segment to boost engagement and conversions. Plus, we dive into creative tips to really stop the scroll and get warm audiences converting. 

This episode aims to help marketers refresh stale retargeting campaigns and maximise their impact.

In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses.

She highlights the platform's advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises the efficacy of LinkedIn in connecting with a different audience, and shares insights on how businesses can effectively build their presence organically on LinkedIn.

The conversation also touches on the role of ads, misconceptions about their value, and how proper targeting on LinkedIn can open new avenues for businesses. The discussion concludes with practical tips for business owners to improve their LinkedIn profiles and increase their network.

You can connect with Kate on LinkedIn, by searching Kate Merryweather.

In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns. 

Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly mistakes. The three main focuses are offer clarity, optimising your landing page, and ensuring pixel and tracking setup. 

The episode is packed with practical tips for making your ads compelling, ensuring fast page load times, and thoroughly tracking conversions to optimise your campaign's performance. This episode is a must-listen for anyone looking to turn their ad spend into successful conversions.

In this episode of Ready Set Paid Ads, we dive into the latest meta AI enhancements with a 10 Minute Hack. 

I'm sharing what to embrace, as well as what enhancements to avoid like advantage+ (especially if brand identity matters to you!). I even open up the Ads Manager platform and walk step by step through what to say yes to when it comes to creative enhancements, to make sure your ad is optimised but on brand.

You'll earn how to leverage AI while maintaining control over your advertising strategy to optimise performance and results. A quick listen that is packed with actionable tips.