In this episode of Ready Set Paid Ads, the focus is on how to make paid ads truly pay off.

We discuss the common failures in ad strategies, why merely boosting posts is ineffective, and the importance of a well-thought-out strategy. I double down on why understanding campaign objectives and knowing your business metrics are important and the critical role of creative content, and testing and optimising ads. Practical tools like Meta, Klaviyo, Google Analytics, and ChatGPT are mentioned to enhance ad performance.

It's a must-listen for anyone who uses paid ads as a strategy in their business, but isn't driving the results they expect.