Have you ever talked up the taste of Louisville's water to someone visiting the area? If so you wouldn't be alone.

On this week's Access Louisville podcast, Editor-in-Chief Shea Van Hoy speaks with Spencer Bruce about the reasons behind that — including the marketing effort that aims to make Louisvillians feel proud of the water. Bruce shares a story about a time that he overheard a restaurant waiter bragging about the taste of the water to a tourist — music to his ears, of course.

"It's important that the community, that our customers trust us," Bruce said on the show. He added that there's an educational effort underway as well, rather than just pure marketing.

"We like to say we want to raise next the generation of children to understand the value of water." 

Bruce also shares some updates on a few milestones from the Louisville Water Co., including a bond it just took out to fund some new infrastructure projects. 

In August, Louisville Water announced it sold $233 million in bonds, the largest sale in the company’s 165-year history. This bond sale was the first issuance since 2022 and more than 75% of the funding supports four projects: upgrades to the Crescent Hill Water Treatment Plant (the largest treatment plant in Kentucky), installing new residual lines for water treatment, supporting regional growth along the Interstate 65 corridor and relining the Crescent Hill Reservoir.

"Like every utility it's critical that we reinvest in ourselves," he said.

Louisville Water supplies drinking water to nearly one million people in Louisville Metro and surrounding communities. On average, the company produces 131 million gallons each day.

Access Louisville is a weekly podcast from Louisville Business First. It's available on popular podcast services including Apple Podcasts and Spotify.