Do You Even Freight? — August 26, 2026
Driverless freight is pulling in serious money, a fatal Minnesota crash raises questions about road rage and professional responsibility, diesel prices remain under the microscope — and today’s bigger conversation asks a question every transportation professional should think about:
What is your name worth when the company logo behind you disappears?
On this episode of Do You Even Freight?, Shimmi and John break down the latest news and conversations shaping trucking, freight and logistics.
We look at Gatik’s $200 million Series D funding round and what growing investment in autonomous middle-mile freight could signal about the future of driverless commercial transportation.
Then, a disturbing case out of Minnesota: a semi-truck driver is accused of intentionally swerving to prevent a motorcyclist from passing, resulting in a fatal crash. The incident opens a larger discussion about road rage, professional responsibility and the consequences of using a commercial motor vehicle aggressively.
John also delivers the weekly diesel price update, including national and regional movement and what changing fuel costs mean for carriers and owner-operators.
Topic of the Day: Building Your Name in a Relationship-Driven Industry
Transportation is a small industry — and people remember names.
Shimmi and John talk about building a reputation that survives job changes, company changes and industry shifts. From Shimmi Ships and Freight Signals to John’s Double Broker Bounty Hunter identity, they discuss how relationships, credibility, consistency and trust can become the foundation of a personal brand.
Because companies change. Titles change. Logos change.
Your reputation travels with you.
We’re asking:
If you left your current company tomorrow, how many relationships would still come with you because they trust you?
Plus: Freight Dictionary, John’s Red Flag, Comment of the Day and transportation community shout-outs.
Audience Question:
What is one thing you want people in transportation to associate with your name?
🎙️ Do You Even Freight?
Presented by Kiss This Media
Covering trucking news, freight news, logistics, transportation, autonomous trucking, driverless freight, diesel prices, trucking safety, commercial vehicle news, freight brokers, carriers, owner-operators, personal branding, transportation networking and freight industry trends.
Bring your coffee and your opinions.