Are my ads causing incremental actions to be taken? This is the key question we’d like our media measurement to address. However, a lion’s share of solutions are still based on correlation and cannot prove that your ad caused the action or that you took credit for an action that would have occurred regardless of advertising. Lift testing is the solution to help you escape the biases of correlated-based methods, allowing you to fully understand if your ads are causing incremental actions to be taken. Learn more about lift testing, common pitfalls to avoid, and how you can get started.

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