Personal branding and what it can do for you and your business. Jo and Caroline discuss all the things they've learned while curating their own brands and the challenges presented when blending their brands to create Middle Ground. 

Topics: 

• How Jo created her personal brand: 3:35
• Obsessed with validation: 8:30
• Know your audience: 13:09
• Quit waiting to be perfect: 19:10
• Focus on the mood: 22:22
• How to deal with haters: 24:00
• How to create content: 28:18
• Living in the moment: 33:06
• Lacking consistency: 34:20

Our Website and Merch: 

https://www.middlegroundpodcast.co/

Follow us on Instagram:

Podcast: https://www.instagram.com/middlegroundpodcast/

Jo: https://www.instagram.com/jojohnsonoverby/

Caroline: https://www.instagram.com/carolinestelte/

Follow us on TikTok: 

Podcast: https://www.tiktok.com/@middlegroundpodcast

Jo: https://www.tiktok.com/@jojohnsonoverby?lang=en

Caroline: https://www.tiktok.com/@carolinestelte?lang=en