In order for you to grow, you end up creating a deficit. That is continuous, and it might feel like you’re doing something wrong.

This week we’re going to reevaluate your prices and determine who your ideal client or customer is.

Really look at the time you spend working on a certain project, what your hourly rate equates to, or how much it costs for employees to spend time on a certain project.

Decide if your price is sufficient for the time and energy required.

If you have had clients before: did you enjoy working with them? Were the services you provided in your zone of genius?

If your answers were yes, you need more of that.

If you enjoy working with someone, tell them and show them.

* Write personal notes to them.

* Send them gifts.

* Send them information that goes above and beyond what you do for them.

When there was a day that worked really well, I got on the microphone and recorded a note for myself to listen to on days that aren’t so good.

Sending notes and providing value to clients and friends goes a long way.