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Do You Have Brand Words?
A brand is nothing without it’s words. By that I mean the words that define what your brand is. The adjectives used to describe who you are, what you do and why you are different than anyone else. Having these defining words will help you stay consistent, say no to things that don’t align with your [why] and allow you to have a blueprint to fall back on when you feel stuck.
It’s less about being “happy, joyful, warm, inviting” … etc. and more about the emotions you want to convey to your audience. Such as. Empowerment, Creativity, Passion, Community, and so on. I keep mine to a minimum of 3 and a max of 5. My brand words act like bumpers at a bowling alley. They keep me from getting too off track with all the “OOH! That’s SHINY”.
Come sit on my virtual cozy couch as I take you deeper on why you NEED brand words and how to find your own. _____companion guide:Go to: alicole.co/brandwords for your FREE PDF guide
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By Alisha NicoleA brand is nothing without it’s words. By that I mean the words that define what your brand is. The adjectives used to describe who you are, what you do and why you are different than anyone else. Having these defining words will help you stay consistent, say no to things that don’t align with your [why] and allow you to have a blueprint to fall back on when you feel stuck.
It’s less about being “happy, joyful, warm, inviting” … etc. and more about the emotions you want to convey to your audience. Such as. Empowerment, Creativity, Passion, Community, and so on. I keep mine to a minimum of 3 and a max of 5. My brand words act like bumpers at a bowling alley. They keep me from getting too off track with all the “OOH! That’s SHINY”.
Come sit on my virtual cozy couch as I take you deeper on why you NEED brand words and how to find your own. _____companion guide:Go to: alicole.co/brandwords for your FREE PDF guide