Objectives are goalposts of what it is we’re trying to accomplish. Though they’re only a part of planning a project, if we don’t have well-defined and clear objectives, it could lead to us not having the stellar project results we want. Our objective should be a SMART ACORN.  We review these two, complementing acronyms as ways to check that we're setting up our project for success. 

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ABOUT DIANNA
 Dianna Deeney is a product development process strategist with over 25 years of experience in regulated industries. She is president of Deeney Enterprises, LLC, where she helps product development teams make better decisions upstream — before costly design mistakes get built in.