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Do you know what your job is? You'll get fired if you don't.
A friend of mine has done very well taking over poor performing businesses and turning them around. I guess you could say he flips businesses. I asked him what's the method? What's the plan? He said he comes in and figures out the one or two activities that matter. Gives those two activities everything they need and lets everything else suffer.
Seems like a good idea for my own professional life. My professional life, like yours, is my business. I don’t get to flip it for profit; although, that would be cool. I do get to reinvent and continue to improve, and that’s a major theme of the podcast.
First, I must know where I want to go. Work life is so much easier than real life. At work, I can be told sell more. The real world of relationships and parenting is much more difficult. When I ask, “Where do I want to go?” in this article, I'm only talking about work.
What's my job? I'm not asking my title. I mean what is it I get paid to do? Is it keep-my-boss-happy? Is it make-my-boss-look-good? Is it sell-more-and-shut-up? I will get fired if I don't do my job, so I must be honest. I'm writing this more for the sell-more-and-shut-up type of job, but the idea works for other jobs too.
What are the top 3 things at my job: Of course, sell more and close deals, but that's the results. What's the work? What's the lever to pull that moves a deal forward?
So many tempting, good-sounding activities beg for my attention, like webcasts, birthday committees, fund raisers, and feedback surveys. What are the top 3 activities?
Notice I didn't say talk on and on about my product and all the benefits. Notice I didn't say show how my price is better than someone else. Notice I didn't say just flatter my client.
My clients are people, and people live out a story. Find the people with a story that gets better if they use what I am selling. Put my offering in the client’s story. Don't leave it up to their imagination.
What if you aren’t in sales? What if you just need to get promoted or get more time on your boss’ calendar? Tell the story where your boss or partner or co-worder is better off doing what you suggest. Remember they are the hero in their story, and they don’t care what you know until they know you care. The Golden Rule of Friendship, according to Jack Schafer, is ‘make people feel good about themselves.’ I agree with Jack.
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By Greg Dyche
5
11 ratings
A friend of mine has done very well taking over poor performing businesses and turning them around. I guess you could say he flips businesses. I asked him what's the method? What's the plan? He said he comes in and figures out the one or two activities that matter. Gives those two activities everything they need and lets everything else suffer.
Seems like a good idea for my own professional life. My professional life, like yours, is my business. I don’t get to flip it for profit; although, that would be cool. I do get to reinvent and continue to improve, and that’s a major theme of the podcast.
First, I must know where I want to go. Work life is so much easier than real life. At work, I can be told sell more. The real world of relationships and parenting is much more difficult. When I ask, “Where do I want to go?” in this article, I'm only talking about work.
What's my job? I'm not asking my title. I mean what is it I get paid to do? Is it keep-my-boss-happy? Is it make-my-boss-look-good? Is it sell-more-and-shut-up? I will get fired if I don't do my job, so I must be honest. I'm writing this more for the sell-more-and-shut-up type of job, but the idea works for other jobs too.
What are the top 3 things at my job: Of course, sell more and close deals, but that's the results. What's the work? What's the lever to pull that moves a deal forward?
So many tempting, good-sounding activities beg for my attention, like webcasts, birthday committees, fund raisers, and feedback surveys. What are the top 3 activities?
Notice I didn't say talk on and on about my product and all the benefits. Notice I didn't say show how my price is better than someone else. Notice I didn't say just flatter my client.
My clients are people, and people live out a story. Find the people with a story that gets better if they use what I am selling. Put my offering in the client’s story. Don't leave it up to their imagination.
What if you aren’t in sales? What if you just need to get promoted or get more time on your boss’ calendar? Tell the story where your boss or partner or co-worder is better off doing what you suggest. Remember they are the hero in their story, and they don’t care what you know until they know you care. The Golden Rule of Friendship, according to Jack Schafer, is ‘make people feel good about themselves.’ I agree with Jack.