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Running a business can feel like hiking up a mountain alone, carrying every decision on your shoulders. For the past six years, my business strategist Michelle Broadbent has been the person who shares that load and has been with me through every pivot, challenge and evolution. Today I'm sharing how Michelle's guidance transformed my business and why having the right strategic support makes all the difference.

Michelle is a business strategist with a passion for seeing women succeed in business. What truly defines her is her whole-person approach - she's a sounding board, a voice of reason and a motivating force who shows women that it's possible to have a sustainable business that provides freedom, time and space to enjoy what matters most in both business and life.

When I first launched as "Tracey Mylecharane Solicitor," I thought I could be everything to everyone. Michelle taught me something crucial: saying no isn't something to feel guilty about. We're diving into how her guidance helped me niche strategically, balance work with being present for my daughter when she was just six months old, and stay focused on long-term vision rather than getting distracted by every shiny opportunity that comes along.

If you're making decisions in isolation or lack someone who knows your business well enough to challenge your thinking, this conversation is for you. We're exploring what sets a strategist apart from a coach, how strategic planning actually works in practice, and why surrounding yourself with the right people is crucial to thriving in business rather than just surviving it. 

Key Takeaways:

• Strategic support isn't a luxury, it's essential - Having a trusted strategist who knows your business intimately can transform how you make decisions and scale sustainably
  
  
• Saying no is a superpower - You don't have to fight every battle or serve everyone; focusing your energy where you can make the most impact allows you to serve clients better and grow strategically
  
  
• Whole-person perspective matters - The best strategists don't just focus on revenue and metrics; they consider your full life, helping you build a business that provides freedom and space for what matters most
  
  
• Isolation kills momentum - Making decisions alone without someone to challenge your thinking or offer perspective when you're too close can lead to costly mistakes and missed opportunities
  
  
• The right support creates a ripple effect - When you surround yourself with trusted advisors, you're not just building your own business better; you're empowered to pay that support forward to others
  
  
  

LINKS: 

Connect with Michelle:

Website:https://michellebroadbent.com.au 

Instagram:@michbroadbent

LinkedIn:https://www.linkedin.com/in/michellebroadbent 

Episode Website:  

https://www.tmlegalatelier.com.au/rise-up-in-business-podcast/do-you-need-a-business-strategist-meet-mine-with-michelle-broadbent

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