Many firms are putting a single executive in charge of the customer experience. But that’s not necessarily the right model for every organization.  For more information on how Forrester can help you transform Customer Experience, go to forrester.com/customerexperience.

Many firms are putting a single executive in charge of the customer experience. But that’s not necessarily the right model for every organization. For more information on how Forrester can help you transform Customer Experience, go to forrester.com/customerexperience.

Do You Need A Chief Customer Officer?

Forrester analysts discuss how business, marketing and technology executives can come together to make better decisions in The Age of the Customer. More information at www.forrester.com.

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Do You Need A Chief Customer Officer?

Do You Need A Chief Customer Officer?