The Forrester Talks Podcast

When it comes to mobile, most companies are simply doing “old things in new ways.” Mobile’s great promise is provide new value where organizations will internalize mobile to do “new things in new ways.” For more information on how Forrester can help you embrace the mobile mind shift, go to forrester.com/mobile.

Brands need to create “systems of engagement” that will deliver their products and services to customers at their greatest moment of need. For more information on how Forrester can help you embrace the mobile mind shift, go to forrester.com/mobile.

Forrester’s data shows the average large company spends around a million dollars on mobile. But becoming a truly mobile-centered business will require greater investment. For more information on how Forrester can help you embrace the mobile mind shift, go to forrester.com/mobile.

Executives are still funding mobile as a stand-alone project. Most companies haven’t fully grasped the opportunity mobile presents to influence sales and the customer experience. For more information on how Forrester can help you embrace the mobile mind shift, go to forrester.com/mobile.

Disruption used to be expensive and time consuming. Today, cheap digital technologies and changing consumer behavior means nearly every industry can be disrupted simply by removing analog barriers and empowering customers. For more information on how Forrester can help you become a digital disruptor, go to forrester.com/disruption.

Big companies can be as disruptive as their smaller, start-up competitors. But the disruptive mindset has to be pervasive; it cannot be owned by a particular executive or team. For more information on how Forrester can help you become a digital disruptor, go to forrester.com/disruption.

How can you assess if your company is can compete in a digitally disruptive era? Forrester’s self-assessment test benchmarks four factors: energy, skills, policies, and practices. For more information on how Forrester can help you become a digital disruptor, go to forrester.com/disruption.

The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready? Disrupt yourself now. For more information on how Forrester can help you become a digital disruptor, go to forrester.com/disruption.

Many firms are putting a single executive in charge of the customer experience. But that’s not necessarily the right model for every organization. For more information on how Forrester can help you transform Customer Experience, go to forrester.com/customerexperience.

Great customer experience is the result of an orchestrated customer experience ecosystem that includes many functions that customers will never see. For more information on how Forrester can help you transform Customer Experience, go to forrester.com/customerexperience.