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Forrester analysts discuss how business, marketing and technology executives can come together to make better decisions in The Age of the Customer. More information at www.forrester.com.... more
FAQs about The Forrester Talks Podcast:How many episodes does The Forrester Talks Podcast have?The podcast currently has 12 episodes available.
September 02, 2013Embrace The Mobile Mind ShiftWhen it comes to mobile, most companies are simply doing “old things in new ways.” Mobile’s great promise is provide new value where organizations will internalize mobile to do “new things in new ways.” For more information on how Forrester can help you embrace the mobile mind shift, go to forrester.com/mobile....more20minPlay
September 02, 2013Don’t Do Mobile; Be MobileBrands need to create “systems of engagement” that will deliver their products and services to customers at their greatest moment of need. For more information on how Forrester can help you embrace the mobile mind shift, go to forrester.com/mobile....more8minPlay
September 02, 2013Invest For Mobile SuccessForrester’s data shows the average large company spends around a million dollars on mobile. But becoming a truly mobile-centered business will require greater investment. For more information on how Forrester can help you embrace the mobile mind shift, go to forrester.com/mobile....more7minPlay
September 02, 2013Mobile Isn’t A Project, It’s A Cultural MindsetExecutives are still funding mobile as a stand-alone project. Most companies haven’t fully grasped the opportunity mobile presents to influence sales and the customer experience. For more information on how Forrester can help you embrace the mobile mind shift, go to forrester.com/mobile....more7minPlay
July 29, 2013How Digital Has Changed DisruptionDisruption used to be expensive and time consuming. Today, cheap digital technologies and changing consumer behavior means nearly every industry can be disrupted simply by removing analog barriers and empowering customers. For more information on how Forrester can help you become a digital disruptor, go to forrester.com/disruption....more5minPlay
July 29, 2013Infusing A Disruptive Mindset In Your OrganizationBig companies can be as disruptive as their smaller, start-up competitors. But the disruptive mindset has to be pervasive; it cannot be owned by a particular executive or team. For more information on how Forrester can help you become a digital disruptor, go to forrester.com/disruption....more6minPlay
July 29, 2013Assessing Your Disruption ReadinessHow can you assess if your company is can compete in a digitally disruptive era? Forrester’s self-assessment test benchmarks four factors: energy, skills, policies, and practices. For more information on how Forrester can help you become a digital disruptor, go to forrester.com/disruption....more11minPlay
July 29, 2013Digital Disruption: Unleashing The Next Wave Of InnovationThe barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready? Disrupt yourself now. For more information on how Forrester can help you become a digital disruptor, go to forrester.com/disruption....more19minPlay
May 13, 2013Do You Need A Chief Customer Officer?Many firms are putting a single executive in charge of the customer experience. But that’s not necessarily the right model for every organization. For more information on how Forrester can help you transform Customer Experience, go to forrester.com/customerexperience....more8minPlay
May 13, 2013Outside In Thinking About Customer ExperienceGreat customer experience is the result of an orchestrated customer experience ecosystem that includes many functions that customers will never see. For more information on how Forrester can help you transform Customer Experience, go to forrester.com/customerexperience....more11minPlay
FAQs about The Forrester Talks Podcast:How many episodes does The Forrester Talks Podcast have?The podcast currently has 12 episodes available.