The Truth About Niching—What They Get Right, What They Get Wrong, and How to Find Your Focus

If you’ve been thinking about starting a coaching or consulting business, you’ve probably heard that you must pick a niche. But is that really true? And how do you even know if you’ve picked the right one?

In today’s episode, we’re breaking down:
✔️ Why “everyone” is NOT your audience—and how to get specific in a way that attracts clients instead of repelling them
✔️ The biggest myth about niching that could be keeping you stuck
✔️ How to make sure your niche is profitable—before you waste time building the wrong thing
✔️ Why “niching down” doesn’t mean locking yourself into one thing forever
✔️ My favorite way to rethink niching

RESOURCES & LINKS:

1. 📥 Download The GenX Escape Plan → Your 3-step roadmap to starting a profitable coaching or consulting business

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