Daily Cuts

Do you Prefer Coffee, without coffee beans?


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In ‘Made in SG’, Melanie Oliveiro speaks with the co-founders of local brand Prefer Coffee – billed as Asia's first bean-free coffee by upcycling barley, bread and soy. Tan Ding Jie and Jake Berber, Co-founders, Prefer Coffee, shares how they started the brand a few years ago; how they tapped on their expertise in food science and to produce bean-free coffee through fermentation; challenges faced by a food-tech startup like theirs; and how they plan to scale Prefer Coffee even more.

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Daily CutsBy CNA


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