The Kristin Gutierrez Podcast

Do You Really Know Who Influences Your Customer’s Buying Decisions?


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Everyone wants more revenue.

But what if the growth you’re chasing isn’t in your pipeline… is it in your customer’s ecosystem?

In this conversation, Kristin Gutierrez sits down with 3x TEDx speaker and fractional sales leader Greg Plum to break down ecosystem strategy and how it creates new routes to revenue without adding more headcount or increasing fixed costs.

If you’re a SaaS founder, sales leader, consultant, or service-based business owner, this episode will shift how you think about growth.

Because the fastest way to grow isn’t always selling harder.

It’s positioning yourself inside the right ecosystem.

Comment below: Are you building an ego system? or an ecosystem?


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The Kristin Gutierrez PodcastBy Kristin Gutierrez