<p>In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it.</p> <p>This is a great episode for people who think "everyone is my potential customer".</p>

In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it. This is a great episode for people who think "everyone is my potential customer".

Do You Really Know Your Customer? You Should, Here's How

Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibbership, but enjoyable jibberish.

Business

Marketing

Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA &amp; Australia. It often descends into jibbership, but enjoyable jibberish.

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Do You Really Know Your Customer? You Should, Here's How

Do You Really Know Your Customer? You Should, Here's How