<p>I get people all the time saying, Joey, I am following you on social, I like what you're doing. I would love to work with you, but just be real with me. Do I really need a trademark? It's a good question.</p>

I get people all the time saying, Joey, I am following you on social, I like what you're doing. I would love to work with you, but just be real with me. Do I really need a trademark? It's a good question.

Do you really NEED a trademark?

Hey, I'm Joey Vitale. I talk with business owners every day about growth, team, and legal stuff—so I decided to hit record and turn those chats into a weekly show.

This is the podcast I wish I had when I was starting out.

Some weeks, I'll share what's working inside my businesses, Indie Law and Skybreaker. Other weeks, I'll bring on mentors, clients, and friends who've helped me level up.

The goal here is simple: help you build a business that gives you freedom, peace of mind, and real impact.
No fluff. Just short, clear conversations you can actually use. With some behind-the-scenes stories from the trenches.

I've wanted to do this for a while, and it finally feels like the right time.

Let's get into it.

Business

Entrepreneurship

Hey, I'm Joey Vitale. I talk with business owners every day about growth, team, and legal stuff—so I decided to hit record and turn those chats into a weekly show. This is the podcast I wish I had when I was starting out. Some weeks, I'll share what's working inside my businesses, Indie Law and Skybreaker. Other weeks, I'll bring on mentors, clients, and friends who've helped me level up. The goal here is simple: help you build a business that gives you freedom, peace of mind, and real impact. No fluff. Just short, clear conversations you can actually use. With some behind-the-scenes stories from the trenches. I've wanted to do this for a while, and it finally feels like the right time. Let's get into it.

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Do you really NEED a trademark?

Do you really NEED a trademark?