As you know, I'm always interested in the reality of the world of communications, not just what we might wish to believe.

That's why I was so pleased when April White from Trust Relations reached out recently to discuss their observations.

They've noticed that when pitching consumer products to outlets of nearly any size, including some sort of incentive has become essential.

Note, she specified consumer products. This focus is due to the challenge these products face in developing narratives that transcend blatant advertising.

Unless there's truly something innovative, or you can engage a select group of key outlets in an 'immersive experience,' the primary aim of consumer products PR is usually to drive sales for that new toy or fridge, and the media outlets are well aware of this.

So, whether the idea of 'pay to play' appeals to you or not, April wanted to share her insights on why in-house communications professionals and PR agencies might want to consider offering affiliate link services to their clients, or setting up such links for their own organizations.

Do you agree or disagree? It might be worth listening to what April had to say first."

* GUEST *

April White - https://www.linkedin.com/in/aprilnicollewhite/

Trust Relations - https://trustrelations.agency/

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