This week on the podcast, we’re digging into the art of building trust—one of the biggest challenges in a cash-based clinic. Denzil reflects on a powerful conversation she had with David Bruton, owner of Between the Lines Physical Therapy in Denver, about what it takes to truly earn your patients’ confidence outside the traditional insurance model.

Through David’s story, Denzil unpacks key lessons on delivering value-driven care, guiding patients through the ins and outs of insurance reimbursements, and remembering building your caseload takes time. 

Have your own strategies for building trust in your clinic? We’d love to hear from you! Send in your thoughts and join the conversation.

And, if you’d like to get the Letter from the Editor delivered straight to your inbox each week, be sure to sign up for the written newsletter!