Documentation and API references are often siloed—helpful for existing users but invisible to searchers who are in discovery or evaluation mode. In this 10-minute panel episode Ron and Mitzi open with a listener vignette: an API with strong retention but almost zero organic signups from docs search. They present five practical, low-friction tactics teams can ship in a sprint: task-focused SEO headings and intent mapping for docs queries; canonical and versioning hygiene to avoid dilution; searchable, crawlable code snippets and rendered examples that satisfy bots and humans; structured-data and tutorial schema to win rich results; and measurement hooks that tie doc sessions to signup funnels. Each tactic includes a one-step implementation, KPIs to watch in 2–6 weeks, and rollout notes for mixed teams. Episode closes with a downloadable Docs SEO checklist, a subscribe CTA, and how Thinkit Media can audit or pilot a docs-to-leads sprint. Let's talk about this