Jake Koehler — Scuba Jake — turned lost iPhones and forgotten treasures in the Chattahoochee River into a global audience of 14 million. In this episode, he shares how “document, don’t create” became his mantra, why purpose often shows up in unexpected places, and what it takes to reinvent yourself (and your content) year after year.

It’s a conversation about risk, resilience, and finding meaning beneath the surface — in business, in life, and in the river.