Most people don’t launch a company with a sketch in Microsoft Paint. But that’s exactly how Lindsay deOliveira started Soothe Beginnings—a baby brand built around safety, sustainability, and solving a real problem for new parents.
In this episode, Lindsay shares how postpartum struggles, sleepless nights, and frustration with existing pacifiers led her to design a better one from scratch. We talk about her experience with Startup Columbus, raising money through Kickstarter, pitching her idea on a business reality show, and finding a factory that could bring her vision to life.
If you've ever wondered how a parent becomes a product founder, or what it really takes to build something from the ground up, this episode is for you.