Document Strategy Podcast - Exploring strategies to boost revenue, brand loyalty and business performance.

John Mancini discusses "Information Opportunity," the AIIM15 conference, and the market factors influencing the field of Enterprise Content Management. New research in ECM, Case Management, Mobile Capture and more.

Document accessibility for the blind. Guests Dr. Judith Dixon from the National Library of Congress, plus Dennis Quon. Kevin Craine hosts.

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John Mancini, president of AIIM, discusses his new e-book "Information Opportunity vs. Information Chaos". Organizations today are drowning in a sea of content and information. And despite rapid innovation, most companies struggle to capture opportunity amidst the chaos. John explores 34 actions companies should take now to reduce the complexity of enterprise content management systems, improve information governance, and transform content-intensive business processes. AIIM is the leading global association of information professionals focused on ECM and information governance.

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Author Gabe Zichermann discusses his book "The Gamification Revolution." The video game industry is on fire. The industry is making millions everyday. How can you use the concept of "Gamification" to better engage customers and boost the bottom line? Author Gabe Zichermann discusses how to leverage game mechanics to crush the competition. The concept of "Gamification" is the use of game thinking and game mechanics in a non-game context to engage users and customers. While some might think that “Gamification” is simply another fad, the statistics indicate that there is indeed a revolution going on. Gartner predicts that by 2015, 70% of worlds largest enterprises will be using Gamification and that US companies will be spending 3 billion per year on Gamifcation technologies and services before the end of the decade. Visit the show at http://Document-Strategy.com. Contact us and provide feedback at http://document-strategy.com/feedback. If you like us, please support the show by leaving a review on iTunes.

The Power of Data with data guru, Mark Donatelli. In today's data-driven business environment information equals power. Power to understand, power to personalize and power to make more intelligent business decisions. But harnessing the power of data takes a thoughtful strategy and a customer-centric approach. That's what I'll be discussing with this month's guest, data guru Mark Donatelli. Mark is the director of Global Data Services at Acxiom where he works with multinational, consumer-focused companies on four continents to design strategies for data-driven marketing. I'll ask Mark about harnessing the power of data to drive better communications and ultimately more profitable relationships with customers. Plus, he'll explain what he calls the “zero moment of truth” when customers are most likely to buy and how can companies position themselves to take advantage of that moment of truth. Visit the show at http://Document-Strategy.com. Contact us and provide feedback at http://document-strategy.com/feedback. If you like us, please support the show by leaving a review on iTunes.