Once a persona has been built through rigorous user research and validated with qualitative data, the work is far from over. A persona that exists only in the mind of the person who created it has no real organizational value. To be useful, a persona...

Documenting and sharing your personas

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Documenting and sharing your personas

Documenting and sharing your personas