Nia King-Rubie is the Managing Partner of Immersive Strategies, a black-owned, women-owned strategic engagement firm for the digital age. She has over a decade of experience advising top brands like the NFL and Google. Before founding Immersive Strategies, Nia served as an Advance Associate for The White House and a Deputy Director for the 2012 Democratic National Convention committee.

In this episode:

With digital content dominating the marketing and communications industry, audiences demand deeper engagement and personalized messages. How can you harness digital engagement strategies to connect with your target market?

Rather than speaking universally to a large group, strategic engagement specialist and digital savant Nia King-Rubie says to segment audiences to craft authentic, customized messages. This requires understanding your market by developing personas based on pressing issues. To scale this methodology, you must create and document replicable processes that can be operationalized. 

Tune in to this episode of the Systems Simplified podcast as Adi Klevit sits down with Nia King-Rubie, Immersive Strategies’ Managing Partner, to talk about developing a process around digital engagement. Nia explains the elements of digital strategic engagement, how to create authentic messages, and how to align contrasting systems for quality assurance.