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Does Direct Mail Marketing Still Work? | Jeff Kruszyna
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PROFITABLE TALKS...
On this episode of The Profitable Creative, host Christian Brim sits down with Jeff Kruszyna, co-founder of JMK Victory, a full-service direct mail fundraising company serving political campaigns, nonprofits, and mission-driven organizations.
Jeff shares why direct mail is far from dead—and how physical marketing can cut through the noise of today’s overcrowded digital landscape. From the psychology of opening an envelope to the measurable ROI of donor campaigns, Jeff breaks down the art and science behind direct mail fundraising.
But this conversation goes deeper than marketing.
Jeff opens up about how 9/11 reshaped his life and career, leading him from computer science into politics and purpose-driven work. He also shares the journey of launching his business after 20+ years in the industry, the lessons learned in entrepreneurship, and how faith informs his leadership and decision-making.
This episode is a powerful blend of business strategy, personal conviction, and practical insight for anyone building a mission-driven brand.
PROFITABLE TAKEAWAYS...
- Physical mail creates stronger recall and engagement than digital clutter
- Mail-acquired donors often give more and stay longer
- Chasing small opportunities can block bigger growth
- Scaling requires trust, authority, and letting go of control
- Clarity and accountability drive growth
- Being upfront about values helps people self-select
- Jeff’s journey began with a defining moment on 9/11
Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
https://bit.ly/4uCmlX2
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By Christian Brim, CPA/CMASend us Fan Mail
PROFITABLE TALKS...
On this episode of The Profitable Creative, host Christian Brim sits down with Jeff Kruszyna, co-founder of JMK Victory, a full-service direct mail fundraising company serving political campaigns, nonprofits, and mission-driven organizations.
Jeff shares why direct mail is far from dead—and how physical marketing can cut through the noise of today’s overcrowded digital landscape. From the psychology of opening an envelope to the measurable ROI of donor campaigns, Jeff breaks down the art and science behind direct mail fundraising.
But this conversation goes deeper than marketing.
Jeff opens up about how 9/11 reshaped his life and career, leading him from computer science into politics and purpose-driven work. He also shares the journey of launching his business after 20+ years in the industry, the lessons learned in entrepreneurship, and how faith informs his leadership and decision-making.
This episode is a powerful blend of business strategy, personal conviction, and practical insight for anyone building a mission-driven brand.
PROFITABLE TAKEAWAYS...
- Physical mail creates stronger recall and engagement than digital clutter
- Mail-acquired donors often give more and stay longer
- Chasing small opportunities can block bigger growth
- Scaling requires trust, authority, and letting go of control
- Clarity and accountability drive growth
- Being upfront about values helps people self-select
- Jeff’s journey began with a defining moment on 9/11
Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
https://bit.ly/4uCmlX2