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Does Domain Authority Still Matter in AI Search? (A 96-Hour Case Study)
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Why isn’t domain authority enough in AI search? Because authority in AI-powered systems is continuously reassessed based on freshness, structure, and how closely content matches user intent in the moment.
In this episode of Found in AI, Cassie walks through a real-world case study where a single content update—optimized specifically for AI search—displaced legacy SEO publishers in under 96 hours across systems like Google Gemini and Perplexity.
The episode breaks down how AI search engines evaluate sources differently from traditional search, why domain authority is no longer a permanent advantage, and how visibility shifts when AI systems identify a clearer, more reusable primary source.
In this episode, you’ll learn:
- Why domain authority alone is no longer a reliable safety net in AI-generated answers
- How one content update led to a 96-hour shift in AI Share of Voice
- What AI Share of Voice (AI SoV) measures and why it behaves differently from keyword rankings
- How AI search creates a winner-take-most dynamic around a primary source
- Why legacy publishers weren’t penalized — they were simply outcompeted
- How the FSA framework (Freshness, Structure, Authority) aligns with how LLMs evaluate content
- Why SEO still matters, but must be paired with structure AI systems can interpret
- What this case study signals for Series A, Series B, and enterprise teams heading into 2026
If you’re relying on domain authority as a long-term moat, this episode shows why AI search changes the rules — and what to do about it.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
View all episodes
By Cassie ClarkSend us a text
📬 Love the podcast? You’ll love the newsletter.
 Get the weekly 3-2-1 on AI search + marketing: Subscribe
Why isn’t domain authority enough in AI search? Because authority in AI-powered systems is continuously reassessed based on freshness, structure, and how closely content matches user intent in the moment.
In this episode of Found in AI, Cassie walks through a real-world case study where a single content update—optimized specifically for AI search—displaced legacy SEO publishers in under 96 hours across systems like Google Gemini and Perplexity.
The episode breaks down how AI search engines evaluate sources differently from traditional search, why domain authority is no longer a permanent advantage, and how visibility shifts when AI systems identify a clearer, more reusable primary source.
In this episode, you’ll learn:
- Why domain authority alone is no longer a reliable safety net in AI-generated answers
- How one content update led to a 96-hour shift in AI Share of Voice
- What AI Share of Voice (AI SoV) measures and why it behaves differently from keyword rankings
- How AI search creates a winner-take-most dynamic around a primary source
- Why legacy publishers weren’t penalized — they were simply outcompeted
- How the FSA framework (Freshness, Structure, Authority) aligns with how LLMs evaluate content
- Why SEO still matters, but must be paired with structure AI systems can interpret
- What this case study signals for Series A, Series B, and enterprise teams heading into 2026
If you’re relying on domain authority as a long-term moat, this episode shows why AI search changes the rules — and what to do about it.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/