Robbie Cornelius is a social media influencer with over 230,000 followers on TikTok. But despite his large following, Robbie says that having a bunch of social media followers doesn't matter.  "In the grand scheme of things, having lots of social media followers doesn't mean much," Robbie says. "What's more important is the quality of your relationships with those followers."  

Robbie believes that the key to success on social media is to focus on creating valuable content and building meaningful relationships with followers.   

He says that if you do those things, the number of followers you have will take care of itself and you will be able to monetize your personal brand.