Content marketing is in an awkward teenager phase. There is a lot of budding potential, and a lot of leaping before looking.

There is evidence for this. A recent MarketingProfs study found that 35 percent of respondents considered their content marketing to be in the adolescent phase.

The majority of respondents (71 percent), said their content marketing efforts were either adolescent, young, or simply taking their first steps. Just over 1 in 5 respondents (22 percent) thought their content marketing was “mature.” Only 6 percent considered their efforts to be sophisticated.

Though what exactly is mature, sophisticated content marketing?

 

During this podcast, I cover 8 key questions you need to ask competitor customers, prospective customers, and current customers about all that content you're sharing.

Answers to these 8 questions, will ensure your content marketing effort is more mature than your average teenager.

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