<p>This week Bianca breaks down why defining mission and values, finding a voice, and creating guidelines matters to a small business.</p>

This week Bianca breaks down why defining mission and values, finding a voice, and creating guidelines matters to a small business.

Does language matter for my small business brand?

The strategist and designer behind a boutique branding agency in Harlem answer real questions from small business owners around building an irresistible brand.

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Does language matter for my small business brand?

Does language matter for my small business brand?